It’s all about relationships

No matter what you are selling or service you provide, your business is about relationships. Your relationships to your vendors and customers. Your place in your community. Your customer’s relationship with your product or service. How your product promotes your customer’s success in their community… these are the heart of everything in your business… the … Read more

What is a brand?

Branding. You know the term. But do you know what it actually means? If you have trouble putting your finger on a clear definition for brand, you’re not alone. For a concept so common and critical to long-term success, it’s remarkable how many business owners have an incomplete picture of what a brand is, and … Read more